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Portland, OR 97205
Once upon a time, I signed up for a marketing tool trial from a very established player in the marketing world. It was an epic tool, but at that time we didn’t have the scale for it to make financial sense. I also didn’t understand the true value of content. (Hint: it’s not just to...
You hear it all the time: “Create content”. Everybody reads / watches / consumes content. Creating content will create engagement, nurture visitors, and develop your brand. As someone building a marcom agency, we have pushed it as a service to clients a ton of times. Hell, as marketers, we hear it from our fellow marketers…...
Marketing has always been an industry that has to remain on the cutting edge of change. With digital media and the internet becoming the most popular source of information, marketing strategies and the platforms they’re based on change rapidly. One of the things that any business struggles with is finding a profitable model. Social media...
Video supposedly killed the radio star. You would think that with the advent of the internet and limited data connections, text would have killed video, but it’s coming back with a vengeance. It seems as though consumers are being drawn back to video content. Vine, while it lasted, revolutionized how consumers interact with video content...