Why Include Videos in Your Marketing Strategy


Video supposedly killed the radio star. You would think that with the advent of the internet and limited data connections, text would have killed video, but it’s coming back with a vengeance. It seems as though consumers are being drawn back to video content. Vine, while it lasted, revolutionized how consumers interact with video content – putting a priority on short, snappy videos that still managed to tell a whole story.

A Growing Trend

If your brand isn’t staying up to date with current strategies, you’ll get left behind. Digital marketing, algorithms, and sites are constantly changing, therefore, it’s important to stay current with what’s hot and new. We all are familiar with the importance of content marketing but as technology gets better, the landscape of content marketing is shifting. What once used to be compelling articles and imagery, is now turning into video. 2017 predicted that video marketing would take off, but now in 2018 that still holds true to a big degree. HubSpot reports that video is a growing priority, with 48% of marketers planning to add YouTube to their marketing plan in the next year, and 46% plan to add Facebook video.

How to make easy video content

Video content isn’t as difficult to produce as it used to be. With the sophistication of top notch smart phones and cameras, you can create amazing video content with the ease of your own devices and simple editing software. Quick and easy videos, especially through more casual platforms like Snapchat, are a great way to connect with your audience. It’s not just about the polished promotional videos, it’s sometimes the frustrated look you give the bus as it pulls away without you because you were a second too late. People are used to the more casual format and will be delighted to see the human behind the company.

With more formal platforms, like Youtube and to some degree Facebook, it’s still fairly easy to edit and upload a quick video. There doesn’t have to be fancy transitions and effects – you can leave it simple and just barely edited. Most computers come with built-in editing software that can handle the basics for you.

However, one thing to consider is that as video marketing becomes more popular, so does the demand for high-end videos. If you want to rise above your competition, it might be worth investing in a marketing agency that has a dedicated videography team or otherwise hire on a dedicated videographer for sharp product videos and other evergreen promotional videos.

Why it’s important to use it in your marketing strategy

Videos can earn your business big bucks. At this point in the game, video marketing is no longer optional. Not only are social media sites prioritizing video content, videos are also topping conversion rates when compared to other traditional marketing methods. Videos are the way of the future, and studies show that they are currently the best way to increase engagement with digital marketing.

Tribe Media uses a mix of content types to reach the widest possible audience. By having a videographer tag along for all major events, we ensure we have plenty of footage for all platforms.

Video is the way of the future. It’s become an essential part of successful marketing strategies for brands of all types. If you’re ready to take your marketing to the next level, contact Tribe Media House today for a free consultation.

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