Case Study:
Wheat Marketing Center

WMC is an non-profit mediary that interconnects wheat growers and wheat based product companies through quantitive and qualitative research. They were looking to renovate a series of outdated physical educational displays outside their research facility, originally constructed in 1989. The purpose was to educate customers on the journey of US wheat from farm to final food products.

Tribe Media pitched a digitalized display concept that allowed for user interactivity through touch panels and display surfaces. Afterwards, Tribe Media expanded and refreshed their branding and fully renovated the hallway museum with new digital displays.

Finally Tribe Media helped WMC shoot, produce, curate, and collate large amounts information into experience driven “ interactive apps” that were displayed throughout the hallway museum.