The world is starting to invest in design. Tech companies are starting to spend millions on great design. Gone are the days when people would stand for clunky interfaces, almost ugly font faces, and messy design layouts.
We have all seen those websites, flyers and business cards that look like a 12 year old made them. We have also learned to accept fonts like papyrus, comic sans and arial. The question is why must we put up with it?
The honest answer: We don’t. We write them off subconsciously as spam, as just “another business that is after my money”. In other words, they create a feeling of an inferior product or a business with questionable motives. Comic Sans only belongs in comic books. Don’t be that guy…
Companies like Apple, Airbnb and Google understand the value of impeccable design and how it increases their bottom line. They make their front facing materials elegant, stunning and down right desirable. Other companies like Salesforce, believe that great design simplifies workflow efficiency, allowing customers to spend more time on other things.
Great design creates desirability. It creates a want, a momentous urge to click, or share within an online community. This desirability, when coupled with effective messaging creates powerful content that resonates with your audience.
The truth starts to become painfully obvious. Design has become an important, almost critical component of commerce in America.
So the next time you need something designed, skip the urge to skimp on design department. Find a local designer that can work inside your budget and has a design style consist to your business or brand. Or you could just hire us!